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Analysis - SABMiller sharpens its female focus
2014-10-06 18:40:33| Daily beverage news and comment - from just-drinks.com
Nick Fell, SABMiller's group marketing director, freely admits that there are many parts of the world where beer advertising is "offensive to women". After years of stereotyping and male-dominated ads, big beer firms are finally waking up to the fact that such a rough-edged attitude is doing more harm than good.
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