The Situation for Dealers:
Potential mobile customers want more focus on a better customer experience, transparency about security issues and content prioritization.
A new study finds that consumers' expectations for their mobile shopping experience aren't being met.
How will this affect sales?
The convenience of mobile commerce (m-commerce) has made it a popular choice among consumers over the past several years, and it has quickly become a large part of today's shopping landscape.
"Consumers in this study were extremely vocal about what improvements they cover, such as advancements in how products are displayed, in order to inspire them to purchase," said Adam Rossow, iModerate partner and head of marketing.
Says Rossow: They love being able to shop anytime, anywhere, but they want the shopping experience to be functional, seamless and easy.
Actions GM Should Take to Meet Customer Expectations:
Consumer expectations are higher than ever and must be met.
Focus on a better customer experience, especially in the aftermarket.
Provide a positive experience that fosters loyalty and convenience.
Adam Rossow, of iModerate Research Technologies, encourages dealers to be more aware of the growing demand for m-commerce in the buying experience. Learn more about the study.The Article Are You Meeting the Expectations of Mobile Commerce Prospects? appeared first on Automotive Digest.