The Backstory:
There has been a lot of buzz building recently about dealerships focusing more on employee messaging harnessing your employees to help with the overall dealership image. The whole concept of marketing your brand within a brand has demonstrated its importance within the last year and is increasingly improving its importance as dealers see an uptick in page views on the staff pages of their websites.
At Issue:
As dealers, you want the public to have a clear sense of who you are and what you offer because of the impact this can have on sales and growthbut are you missing out on a key talent sitting right there in your dealership?
Ryan Leslie, Director of Dealer Reputation Strategy at DealerRater.com, urges dealers to promote their reputation management strategy from within the dealership and, as you keep reading and drill on down, you will learn more about what Ryan has in mind for boosting your dealership brand.The Article Are You Using Your Dealership Talent to Boost Your Brand? appeared first on Automotive Digest.