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Ask The Expert | December 2013
2013-12-12 01:04:49| AutomotiveDigest.com - Automotive Industry News
Syed Azam is the President of Octadyne and answers this month's question. Can you please give dealers some guidance on the best ways and times to use Facebook and Twitter? Theres no shortage of expert advice for auto dealers on the subjects of SEO, PPC Campaigns, Social Media, and Online Marketing. If youre selling more cars today, its likely due to your dealerships website and social media business pages. But, selling more cars also has a lot to do with how you engage your prospects and clients online. While TO DO tips often prove valuable, its also important for auto dealers to know what not-to-do. To get the most out of your social media and online marketing efforts, here are four online donts to consider when it comes to engaging your readers: Dont Just Tweet and Tweet Tweet at the right time. Facebook and Twitter are great social media tools for helping you stay in touch with followers. So, dont annoy your followers with an overabundance of untimely wall postings and tweets. KissMetrics.com shares this useful information about timely posting on Facebook and Twitter: Twitter Best time to Tweet 5 PM (Eastern Time) Best practice for tweeting frequency 1 to 4 tweets per hour Facebook Best day to share on Facebook Saturday Best time to share on Facebook Noon (Eastern Time) Best practice and frequency for Facebook sharing .5 posts per day Dont Let Blogs Go Blah Blogs are usually informative and useful. Topics have to be thought-provoking to get readers attention. But, sometimes blogging too often or inconsistently can cause both writer and reader to lose interest. Blogs should be posted periodically not sporadically. Whether your dealership posts one blog a month or every two weeks, its important to stick with a regular posting plan. Dont Waste Your Website According to Statistic Brain, 75% of small businesses have yet to develop a website. Todays car buyers are information-driven and time-constrained. And, the most instructive and convenient way for them to find vehicles is online. So, it is important to engage these potential buyers quickly and keep them engaged. Dont let your readers find your website sitting out-of-date. Make sure your inventory is regularly updated and your site easy to navigate. Dont Ignore Online Complaints Ideally, no one will have anything bad to say about your dealership. Inevitably, a customer will share a negative experience more so than a positive one. And this type of sharing today happens online. There is more than a surplus of sites available to help potential buyers and customers share bad experiences. Read More The Article Ask The Expert | December 2013 appeared first on Automotive Digest.
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