AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get advice on car purchases, preventative maintenance and repairs, and other automotive related topics, has announced a new phase in the ongoing evolution of its Certified Female FriendlyA Program , aimed at assisting automotive retailers in attracting and retaining women customers. "The industry has changed since this program launched back in 2006, and the world of marketing has changed big time," says Jody DeVere, AskPatty.com CEO.