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Asos harnesses augmented reality in fit tool trial

2020-01-15 12:20:00| Daily apparel & textile news and comment - from just-style.com

Asos has become the first�retailer in Europe to trial a new�Augmented Reality (AR) tool�that offers consumers�a simulated view of a garment�in different sizes and on different body types to help drive more informed purchases. [ more ]

Tags: trial tool fit reality

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