As a general rule, effective emails should contain about 60% editorial content and about 40% promotional content. Editorial content gives the recipient a reason to read and focuses on the readers needs. Promotional content gives the reader something to do, including a call to action, and promoting your products and services.
Good content doesnt have to be expensive; re-use and re-purpose content or partner with other content providers.
When designing your email, there are several things to keep in mind to ensure you create an engaging design.
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