Fort Myers, Fla., is a key market for an upstart used car company with designs on becoming a national retailer and redefining the market, according to the entrepreneur and reality television star driving it. The Fort Myers News Press reported that AutoMatch USA opened this past week at 8900 Colonial Center Drive, the third location of a company launched last year by Marcus Lemonis, CEO of Camping World Inc. and star of CNBC's "The Profit."