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BBDO Atlanta CEO: Agencies Need To Be Smarter About How They Produce Content
2015-01-27 22:11:20| Beverages - Topix.net
With all the recent talk about automating the ad-buying process, it's easy to forget about content. But Drew Panayiotou, president and CEO of BBDO's Atlanta division, thinks agencies will sink or swim depending on their ability to produce the "next generation of content."
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