Home Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ricard, Gruppo Campari? - Analysis
 

Keywords :   


Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ricard, Gruppo Campari? - Analysis

2018-01-23 13:11:00| Daily beverage news and comment - from just-drinks.com

Earlier this week, Bacardi announced its intention to take full control of the Patron Tequila brand. The transaction, which should close before the end of June, sees the high-end Tequila segment leader enter the Bacardi stable. Here, just-drinks looks at the global Tequila category, Patron's position in it, and how the competition should be feeling today.

Tags: analysis sit gruppo buys

Category:Food and Related Products

Latest from this category

All news

»
23.11contactglove tundratracker
23.11
23.11RUSSELUNO
23.11C282 800yd IP54
23.11X-FLY4 27.5
23.118
23.11 (1~40)
23.1101DVDBOX
More »