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Beckham signs joint venture with Li & Fung arm
2014-12-03 13:28:13| Logistics - Topix.net
Football star David Beckham signed a worldwide licensing joint venture with Global Brands Group on Wednesday to create a lifestyle brand, marking the start of a celebrity-focused branding strategy at the Li & Fung consumer brands spin-off. "This is a joint venture that will build brands and licence brands all around the world not just with David Beckham but other incredibly iconic stars," chief executive Bruce Rockowitz said at a press conference marking the event.
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Category:Transportation and Logistics
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