What seemed to be & is actually going on?
TV ads seemed to be falling off. And so are big media company profits.
Digital is not cutting into the TV Ad revenue, however
Net ad spending growth was actually 2.5% in Third Quarter
Mobile Ads not so much to blame as Cyclical Factors
At first look, it appeared Big Media was taking in the teeth but not the case.
Analyst sees 2.5% growth for local and national advertising in 2015
Source: from WSJ
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Big Media to Grow 2.5% in 2015, No 3rd Q Fall Off appeared first on Automotive Digest.