In an ambitious pledge, the US soft-drinks industry is committing to cut Americans' calorie intake from beverages by 20 per cent over the coming decade, with smaller cans and bottles a key part of the strategy. As part of the agreement reached by the American Beverage Association and the Alliance for a Healthier Generation, Coca-Cola, Pepsi and Dr Pepper Snapple Group will promote smaller portions as well as zero- and low-calorie offerings, and they will provide calorie counts on vending machines and soda fountains.