During the past decade, the automotive industry emerged from one of the most challenging periods we have ever encountered, and has now entered one of the most exciting and promising times in our history. Yet, even more important is our focus on the future, which will be defined by an important trend: the automobile as part of a larger ecosystem.
This requires a change in our view of the car as an individual object to seeing it as part of our broader transportation network. It also requires a fundamental change in how we think about transportation. Customers today have extremely diverse priorities, and we must embrace these differences as we design and sell automobiles.
The facts that underpin this trend are compelling. With a growing global population and greater prosperity, the number of vehicles on the road could exceed two billion by midcentury. Combine this with a continuing population shift toward cities, with a projected 54% of the global population in cities by 2050, and it becomes clear that our current transportation model is not sustainable. Our infrastructure cannot support such a large volume of vehicles without creating massive congestion that would have serious consequences for our environment, health, economic progress and quality of life.
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The Article Bill Ford on the Future of Transportation: We Cant Simply Sell More Cars appeared first on Automotive Digest.