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Black media slighted as spending power exceeds $1 trillion
2013-09-27 17:53:08| Biotech - Topix.net
Although annual Black spending is projected to rise from its current $1 trillion to $1.3 trillion by 2017, advertisers allot only 3 percent of their $2.2 billion yearly budget to media aimed at Black audiences, a new Nielsen report has found.
Tags: media
power
black
spending
Category:Biotechnology and Pharmaceuticals
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