Box has acquired Crocodoc, a five-year-old company that provides technology to display and annotate documents at high fidelity in a browser. It is Box's first acquisition since 2009. Crocodoc is geared toward developers today -- its technology is used by LinkedIn, Yammer, SAP, and Box rival Dropbox, among others -- but CEO Ryan Damico says the company has always wanted to reach end-users directly. Integrating the technology into Box's document storage and collaboration service will help it reach that goal.