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Boys' toys help Hasbro's Hollywood dreams come true

2015-02-11 19:39:06| Toys - Topix.net

The company behind Play-Doh, Monopoly, and Yahtzee is reaping handsome returns from licensing deals with major movie studios. Those contracts made a big difference in Hasbro's fourth quarter, as sales tied to Paramount's Transformers franchise and Disney's Avengers helped the company boost its financial results despite a strengthening dollar, which weakened sales abroad.

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Category:Consumer Goods and Services

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