Whether its the latest story headlines, or an auto blog for vehicle owners to vent in, controversy abounds from oft-angered buyers who either didnt find their deal as advertised or felt short-changed when being serviced. Creating brand legacy or dealership brand strategy is integral to the dealerships survival.
Yet, after reviewing a years worth of incidents cited in 2012, less than a hundred examples spanned the headlines for 17,540 new-car dealerships in 2012, reflecting less than a 1 percent minority of offending dealers across the country.
How well a customer is treated during any point of engagement is classified as brand behavior because that raw interaction will directly influence a dealers reputation good or bad.
Jason Bennick, CEO of AutoLoop, a customer engagement management marketing solution, urges dealers to work on dealership brand strategy with their employees to create teamwork and make them ambassadors of good will for the dealership. [Read more]The Article Brand Legacy The True Value for Dealers appeared first on Automotive Digest.