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Bratz dolls given makeover in latest battle with Barbie

2015-07-26 09:19:24| Toys - Topix.net

A rebooted version of the pouty, heavily made-up fashion dolls have hit the toy aisles, after an 11-year legal battle between Bratz's MGA Entertainment Inc. and Barbie's Mattel Inc. The Bratz franchise was a hit with girls a decade ago, before a judge ordered them to be pulled from shelves in 2009 over an intellectual-property dispute. Now MGA is taking another stab at the doll market and trying to adjust to the shifting tastes of young girls.

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