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CAGNY: Kellogg eyes Bisco Misr boost in Middle East

2015-02-19 14:25:53| Agriculture - Topix.net

Kellogg believes its acquisition of Egyptian snack maker Bisco Misr can help further build its business in the Middle East. Speaking at the Consumer Analyst Group of New York investment conference in Florida yesterday , Chris Hood, president of Kellogg's business in Europe, said he expects Bisco Misr to be "a big growth engine" for the business in the region.

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