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CAGNY: Kellogg to play into demand for "simpler" foods

2015-02-19 22:50:02| Agriculture - Topix.net

Kellogg is to launch a "simpler" breakfast product, on the back of rising demand for better-for-you foods with fewer ingredients. Announced at the Consumer Analyst Group of New York event yesterday Kellogg's Origins will launch mid-year in the US, and will be made up of muesli, granola and cereal.

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