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CEIs Ken Latzko: Microtargeted Messaging Can Help Fleets Drive Safety Compliance

2014-08-24 19:24:47| AutomotiveDigest.com - Automotive Industry News

Short, high-quality videos that address current, fleet-specific driving safety issues and that are accessible from mobile devices can help achieve greater driver compliance with fleet safety policies. Thats the message Ken Latzko, southeast regional sales manager for the CEI Group, Inc. (CEI) told members of the Carolinas Chapter of the NAFA Fleet Management Association who met in Greensboro, North Carolina last week. Just as consumer marketing firms and political campaigns have learned to microtarget their messages to specific audiences with content they find immediately relevant, fleets need to go beyond the classic approach to safety, which goes only so far in achieving results, Mr. Latzko said. The goal of microtargeting is to achieve compliance by assuring that your safe driving message resonates. READ MORE The Article CEIs Ken Latzko: Microtargeted Messaging Can Help Fleets Drive Safety Compliance appeared first on Automotive Digest.

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