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CRTC rejects complaint about BCE's targeted ad program

2015-10-20 23:20:29| Telecom - Topix.net

Canada's telecom regulator has dismissed a complaint against BCE Inc.'s targeted online advertising program, which was originally structured so that users had to opt out of having their online behaviour tracked and used for marketing purposes. The Canadian Radio-television and Telecommunications Commission issued a ruling Tuesday stating that since BCE has withdrawn its "Relevant Ads" program - which delivered third-party ads targeted at mobile users' interests based on their browsing habits - the issues raised in a complaint by a consumer group were moot.

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