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Cadillac at a crossroads - again

2014-07-14 20:14:25| Automakers - Topix.net

Newly-appointed Cadillac President Johan de Nysschen - the brand's third boss in two years - faces a daunting task that his predecessors failed to complete: How to reposition General Motors' 112-year-old premium brand as a true competitor to BMW and Mercedes-Benz.

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Category:Automotive

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