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Can Ferrari really cut it in luxury beyond supercars?

2015-02-13 14:35:54| Automakers - Topix.net

Ferrari faces a battle to persuade investors that it should be priced as a high-flying luxury goods stock, given a carmaker's margins and the heavy investment required to make its prancing horse logo a big attraction on other exclusive lines. The emblem of Ferrari is pictured during a press presentation prior to the Essen Motor Show in Essen November 30, 2012.

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