WOMEN & TECHNOLOGY
Situation:
Women continue to encounter issues of recognition, respect, and status during the car buying process. Technology and time have now helped, if not enabled, women to gain buying power and control of the car buying process.
Significance:
Who is is more comfortable with technology when it comes to buying a vehicle? Turns our that, based on a recent National Consumer Survey done by Jabian Consulting, women are, in many cases, more savvy and knowledgeable than men in use of the Internet and technology to find, select and buy a vehicle as Jenni Crawford, Executive Director at Jabian Consulting, tells us in this powerful video interview done after the Women In Automotive Conference.
The Article Car Buying: Women Adopting Technology Faster Than Men appeared first on Automotive Digest.