According to J.D. Power; 88% of all in-market consumers conduct research on the Internet before walking into a dealership and a 2011 Cone Study found that 89% of car buyers go online to verify recommendations before purchasing a vehicle. With almost 90% of potential car buyers checking out online car dealership reviews, online reputation management should now be an integral part of any marketing plan give these online shoppers a reason to choose you!
Youll Need a Proof Manual
Sometimes referred to as an evidence manual, takes a little bit of energy to prepare. But, it pays big dividends in building credibility and closing more sales. Your sales strategy needs to include one.
Ryan Leslie, Director of Dealer Reputation Strategy at DealerRater, advises dealers to take advantage of the dealership proof manual or evidence manual to increase their online dealership reviews for increased recognition and more quality appointments. [Read more]The Article Car Dealership Reviews Lead to More Quality Appointments appeared first on Automotive Digest.