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Cathay Pacific set to rebrand Dragonair as - Cathay Dragon' in bid to strengthen corporate identity

2016-01-27 03:37:43| Airlines - Topix.net

The idea to strengthen the sister airline's association with the premium airline has been under discussion for a few months Cathay Pacific group is likely to announce a rebranding of its Dragonair subsidiary as "Cathay Dragon" as the company seeks to strengthen its corporate identity. The idea to strengthen the sister airline's association with the premium airline Cathay Pacific Airways has been under discussion for a few months, sources familiar with the matter told the South China Morning Post .

Tags: to set corporate bid

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