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Cereals in epic struggle as morning tastes, rituals change

2014-09-13 21:14:47| Agriculture - Topix.net

"Some of my business has definitely gone to my colleague running yogurt," said Jim Murphy, president of Big G, General Mills' cereals unit. For the last decade, the cereal business has been declining, as consumers reach for granola bars, yogurt and drive-thru fare in the morning.

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