je.st
news
China spirit - How Diageo got burned by the baijiu bubble - Part I
2017-08-10 19:17:00| Daily beverage news and comment - from just-drinks.com
In a visit to the home of Diageo's Chinese spirit brand, Shuijingfang, news & insights editor Andy Morton looks back at the fall - and subsequent rise - of baijiu, and shows how the company is learning from past mistakes to help shape the future of the baijiu category.
Tags: i
part
china
spirit
Category:Food and Related Products
Latest from this category |
All news |
||||||||||||||||||||
|
|
||||||||||||||||||||