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Chinese E-tailing Emerging as Exciting New Channel for U.S. Meat

2013-09-17 03:39:00| National Hog Farmer

By Michael Pareles, trade manager, USMEF Beijing With 20% of the worlds population residing within its borders, China and its retail sector have long been the Holy Grail for American meat producers. Frozen product is well-represented in Chinas wholesale sector, widely used by processors, hotels and restaurants in Chinas first- and second-tier cities, but getting American meat on many retail shelves and directly onto Chinese kitchen tables has been problematic. However, that situation is changing rapidly. The rise of the Chinese Internet is altering the way many of that nations 1.35 billion people eat. For the first time, consumers all over the country can purchase a variety of products including food such as U.S. pork from the comfort of their homes. read more

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