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Chinese Pork and Poultry Problems Drive Beef Demand

2013-06-03 02:00:00| ThePigSite - Industry News

CHINA - In the wake of the H7N9 avian flu outbreak in China earlier this year, which cost the Chinese poultry industry some €5 billion through culling and a dramatic fall-off in consumption when poultry was removed from menus, and a public distrust of pork following the discovery of thousands of pig carcasses floating in Shanghai’s main river, many Chinese are turning to beef as an alternative meat, according to Nick McIlroy from Bord Bia- Irish Food Board, Shanghai Office.

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