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Chipotle Gearing Up For Second Attack On Modern Agriculture

2014-01-28 19:36:25| Beef

As BEEF Editor Joe Roybal so aptly puts it, It looks like Chipotle is doubling down against agriculture. As if being named the worst advertisement in 2013 by the Wall Street Journal for its attack on industrial agriculture in its Scarecrow campaign wasnt bad enough, now Chipotle is trumpeting a new campaign called Farmed and Dangerous. The fast-food burrito chain describes it as an original comedy series that satirically explores the world of industrial agriculture in America. It consists of a four-episode season that will air on Hulu and Hulu Plus beginning on Feb. 17. BEEF Daily read more

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