Japan Times: Travel to anywhere in Japan today and one of the first things you`re likely to see, especially in rural areas seeking more tourists, are stores and farmers` markets selling local agricultural products based on a locally "famous" fruit or vegetable.
Whether it`s Hokkaido corn, Yamagata cherries, Nara strawberries, Ehime mandarin oranges, or Okinawan limes, the country`s rural areas have stepped up their efforts in recent years to market their hometown foods domestically, as well as internationally,...