Representatives of the Alliance for Food Health, a coalition of consumer rights and health groups offer a press conference denouncing the "Open Your Heart" holiday campaign by Coca-Cola Mexico as "faux philanthropy" and an insult to indigenous groups for its portrayal of a truckload of festive, fashion model-looking white people driving into the remote hills of Oaxaca hauling Coke and a Christmas tree as a service project. Representatives of the Alliance for Food Health, a coalition of consumer rights and health groups offer a press conference denouncing the "Open Your Heart" holiday campaign by Coca-Cola Mexico as "faux ... more Love of Mexican Coke Mexico is known as one of the largest consumers of soft drinks in the world.