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Coca-Cola is redesigning its European packaging so all of its flavors look the same

2015-03-05 03:33:25| Beverages - Topix.net

Coca-Cola is changing the packaging across all its flavors - the original, Diet Coke, Coke Zero, Coca-Cola Cherry, Coca-Cola Vanilla, and the recently launched mid-calorie range Coke Life - so that they all look the same, aside from the different colors. Coke says in a press release that the packaging transformation moves it to a "one brand" strategy across Great Britain, Ireland, France, Belgium, the Nordics, Holland, and Spain.

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