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Coca-Cola isolates mobile's value, driving groundbreaking new experiences
2015-01-15 11:15:00| Beverages - Topix.net
A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand's recent successes in isolating mobile's value are helping drive exciting new engagement strategies involving drones, new ways to enable engagement with pop stars and more. Tom Daly, Coca Cola's global group director, said the company has been able to track and isolate the positive value of mobile tactics and their impact on sales.
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Category:Food and Related Products