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Cognac makers ramp up U.S. efforts as China sips less

2015-11-24 00:41:51| Beverages - Topix.net

France's centuries-old cognac houses are raising their bets on the U.S. market with new products and campaigns to broaden the drink's appeal beyond its African American stronghold. The big four producers -- LVMH Moet Hennessy, Remy Cointreau, Pernod Ricard and Beam Suntory [BSI.UL] -- have turned more of their attention to the U.S. following a drop in sales in China after an anti-graft campaign.

Tags: less china efforts makers

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