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Coke Zero Wants College Football Fans to 'Drink' Its Ads
2015-08-31 13:53:22| Beverages - Topix.net
Since launching 10 years ago, Coke Zero has performed on some of the biggest stages in advertising, including the Super Bowl and March Madness. But the no-calorie soda, which became a $1 billion global brand in 2007, has not put a ton of effort into one of the most basic tactics in marketing in the U.S.: driving trial via sampling.
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Category:Food and Related Products
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