Coca-Cola has this morning launched a tactical ad push to highlight its range of low calorie and sugar free drinks just hours after Jamie Oliver released a documentary on his "absolute war" against sugar on Channel 4. after Coke was featured in Oliver's Sugar Rush, where it claimed that every member of a village in Mexico drank two The documentary suggested that the sugary drink is partly to blame for the fact that Type 2 diabetes is Mexico's leading cause of death in a country where the average diet is dominated by high-calorie processed foods and sugary drinks.