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Coke falls flat at court with EU trademark bid for bottle shape
2016-02-24 23:09:03| Beverages - Topix.net
Coca-Cola's bid to win European Union trademark protection for a new version of its iconic bottle fell flat as EU judges said its curvaceous design wasn't distinctive enough. The world's biggest soft-drink company sought to convince the EU General Court in Luxembourg that consumers would see it as a "natural evolution" of the earlier shape loved by designers and artists from Andy Warhol to Salvador Dal.
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Category:Food and Related Products