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Coke passes green for 'Go!' with UK traffic light nutrition labeling

2014-09-06 03:09:09| Beverages - Topix.net

Coca-Cola Enterprises today pulled a U-turn by adopting the UK Government's voluntary front-of-pack 'traffic light' nutrition labeling scheme - ditching the EU-wide GDA system it had praised as 'tried and tested'. Coke's support for the voluntary scheme is a massive boost for the UK government as it pushes measures - namely its Public Health Responsibility Deal launched in 2011 - to reduce the nation's swelling waistline.

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