The map, showing Crimea as part of Russia, generated outrage from Ukrainians, who began circulating the hashtag #BanCocaCola and calling for a boycott of the company. Coca-Cola Russia, the affiliate for the global beverage giant whose iconic advertising campaign once tried to make drinking soda synonymous with global harmony, has found a new way to do just the opposite after wading into the geopolitical standoff over Ukraine's Crimean Peninsula.