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Colorado startup shakes up energy drink category with timed release caffeinated beverages

2013-10-25 19:11:24| Grocery - Topix.net

Colorado-based beverage startup ZA1 4m XR has made a splash with its patented technology that delivers slow, sustained caffeine release that has made its line of beverages the best sellers in their category in the western states region of Whole Foods Market, according the founder, Bob Niichel.

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