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Comment - Beer - Trend of the Year 2014: Convergence

2014-12-01 11:20:00| Daily beverage news and comment - from just-drinks.com

As the end of the year approaches, Larry Nelson looks back at the impact the craft beer segment has had on the broader beer category in 2014. The multi-national brewers' need to play in craft is no longer about simply riding the growth wave, argues Nelson, it's much more about basic survival.

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