je.st
news
Comment - "Speers" and the Near-Beer Revolution
2014-03-10 16:23:00| Daily beverage news and comment - from just-drinks.com
At the launch of an extension to Heineken's hugely successful Desperados brand two weeks ago, the brewer's UK management issued a brash come-on to rivals looking to challenge them in the so-called "spirit-beer" category. "You'd better be good," they said.
Tags: comment
revolution
Category:Food and Related Products
Latest from this category |
All news |
||||||||||||||||||||
|
|
||||||||||||||||||||