je.st
news
Comment - Spirits - 'Craft' and the Danger of 'Romance Copy'
2015-03-26 10:59:00| Daily beverage news and comment - from just-drinks.com
A storm appears to be brewing in the spirits category and it's a storm borne out of marketing. Can spirits companies settle the terminology tiff before things get out of hand, or is it too late? Ian Buxton investigates.
Tags: of
comment
copy
romance
Category:Food and Related Products
Latest from this category |
All news |
||||||||||||||||||||
|
|