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Home › Comment - Spirits - 'Craft' and the Danger of 'Romance Copy'

 

Comment - Spirits - 'Craft' and the Danger of 'Romance Copy'

2015-03-26 10:59:00| Daily beverage news and comment - from just-drinks.com

A storm appears to be brewing in the spirits category and it's a storm borne out of marketing. Can spirits companies settle the terminology tiff before things get out of hand, or is it too late? Ian Buxton investigates.

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