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Comment - Spirits - The Branded Bar Call and the Competition It Brings

2015-02-12 10:38:00| Daily beverage news and comment - from just-drinks.com

In spirits, the Holy Grail has long been for the brand to become the bar call. History shows, however, that achieving such a feat is not the end of the story and, as Richard Woodard suggests, brings into play a brand new challenge.

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