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Comment - Spirits - Will Tequila Learn from Scotch Whisky's Mistakes?

2015-05-13 11:39:00| Daily beverage news and comment - from just-drinks.com

Despite the market split, the Tequila category is on the cusp of its own boomtime. But, the positioning of the mixto sector compared to 100% agave carries echoes of Scotch whisky past-tendency to hype single malts to the expense of blends. And now, Scotch volumes are suffering. Will Tequila make the same mistake? Richard Woodard investigates.

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