Home › "Consumers are not stupid - they're the trendsetters" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part II
 

Keywords :   


"Consumers are not stupid - they're the trendsetters" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part II

2019-12-10 16:05:00| Daily beverage news and comment - from just-drinks.com

Olly Wehring speaks to Diageo's chief digital officer, Ben Sutherland. Here, in the second part of an exclusive two-part interview, Sutherland talks about breaking through to 'dark social', the power of imfluencers and the lack of a digital rule book for beverage.

Tags: part ii digital ben

Category:Food and Related Products

Latest from this category

All news
»
30.04Migrants hit by high fees to send money home
30.04Physical checks to begin on EU-UK food and farm imports
29.04K-State researcher awarded $2.6 million to fight African swine fever
29.04Chairman Reinold Geiger Makes Offer To Take L\'Occitane Private
29.04FTC Fines Razer Over Misrepresented N95 Claims
29.04U by Kotex, Thinx and Walgreens Work to Fight Period Poverty
29.04US probes Ford hands-free driving tech after crashes
29.04Cattle markets are getting back on track
More »